Yuanyang
A communications-focused identity emphasizing connection, recognizability, and a technology-oriented tone across offline and digital use.
Project Notes
Yuanyang's mark was developed around communications and device service scenarios, with the graphic relationship leaning toward connection, recognition, and a distilled technology feel. The overall system balances storefront visibility with digital recognizability so the brand remains memorable across signage, packaging, and online media.
Brands in communications and device services often need to work in both physical storefronts and digital promotion, so the identity must feel clear from afar and refined up close. Once the symbol relationships and application rhythm are fixed, the brand becomes much easier to recognize consistently.
Sanshengyuan
